Converting Prospects to Customers

Geoff Myers

Category: Customer Sales, Service, & Marketing

Length: 8 hours

Prerequisite: None


Effective lead generation remains a major hurdle, with fewer than half of all leads resulting in an initial discussion with a customer, according to a 2013 Accenture report, “Top Five Focus Areas for Improving Sales Effectiveness Initiatives.” This lively hands-on course is critical to every sales professional and organization. It provides essential tips to convert prospects to customers quickly and more effectively, to boost revenue with key selling strategies, and to establish trust and credibility in lead generation, sales conversion, and customer loyalty.

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