Introduction to Email Marketing

Geoff Myers

Category: Customer Sales, Service, & Marketing

Length: 4 hours

Prerequisite: None


This practical course gives a concise yet comprehensive overview of the best practices and proven strategies for using email as a powerful marketing tool. Participants learn how to create and send professional-looking email marketing newsletters and promotions. The course stresses message structure to increase audience capture and promote customer action, as well as effective, clear, and concise communication skills for marketing emails and business correspondence. No previous technical training is required when participants explore the latest email marketing software solutions that create, send, and track professional direct email marketing campaigns.

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