Understanding Prospects and Gaining Customers

Geoff Myers

Category: Customer Sales, Service, & Marketing

Length: 8 hours

Prerequisite: None


You know that you are more likely to sell again to a current customer. In fact, you have a 60–70% chance of doing so, according to Marketing Metrics. However, selling to a prospect isn’t as likely: The same source noted that the probability of selling to a new prospect is just 5–20%. Discover the secrets to turning a “no” or a “maybe” into a “yes” quickly.

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